The poster was created around the theme of communication between people, using the word "people" as its inspiration. The design features a single line of light that expands to form a circle, with circles and straight lines extending across the pages to connect infinite possibilities to infinite people. The letter "P" is used as a symbol of human characteristics and can be drawn in one stroke or several, representing how humans can exist alone but thrive among others. The Type Directors Club is a globally recognized design event where designers and other stakeholders can come together to communicate design principles and share information. The poster's design embodies this purpose and serves as a representation of the event's hope for infinite development.